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Unibet is one of the largest bookmakers in Europe, headquartered in Malta. It was founded in 1997 and currently holds British, French and other gambling licences. It is listed on the stock exchange, has customers from over 150 countries, and has been voted “Best European Operator in the Sports Betting Market” three times (in 2006, 2008, 2009). Unibet is a member of IBIA (International Betting Integrity Association) as well as EGBA (European Gaming and Betting Association). Official website – located at unibet in the .com domain zone.

Login to the site

Despite the fact that the bookmaker does not have a Russian license, it is possible to access the company’s website. In search engines, the site is at the top of the list (on request unibet or unibet). In addition, it is not difficult to find the current Unibet mirror (CIS version). Nevertheless, in case your ISP restricts access to the site, finding a working way to get to it will not be difficult either. Let’s list the most simple and popular ones – mirror (full analogue, twin brother of the main website), anonymisers, proxy-servers, VPN plug-ins and applications, built-in options in some browsers, Tor browser, changes in your own computer settings, mobile applications.

Registration and Identification at Unibet

To be able to make a bet at Unibet, the player must register and provide at least the following information: real name and surname, place of residence, date of birth, valid e-mail address, nickname (login) and password. Only people over the age of eighteen are permitted to register and the company has the right to ask for copies of proof of age. Without such documents, the player’s account may be suspended.

Every player who applies for registration must guarantee the following things:

he is a natural person and not a legal entity; he/she is not a resident of some countries (full list is in the Regulations), including Russia, Turkmenistan, Uzbekistan; He is not engaged in professional sports, on which the company offers bets; he is fully competent and acting on his own behalf; he will play with money legally obtained; he will make changes to his personal details in a timely fashion; he does not and will not have another account with Unibet or companies affiliated to him. At any time, the bookmaker may request proof of identity, residence and bank statements.

Overview of the official Unibet website


Very solid design, no complicated solutions, but looks cool. Plus it’s functional. For the look and usability of Unibet’s official website, Unibet is worthy of a solid A. The standards by which the site is made, familiar to the average bettor, all design elements are adaptive, and fonts are not deformed and easy on the eye. The structure of the resource is the most optimal. In the header – help and login. The main menu includes sports, casino, live casino, games, bingo, poker, that is, only the most important, and a little to the right – mobile applications and promotions. The central part is made entirely of blocks, above which there is a slider with the most interesting offers. Beneath the blocks are links to social media (Facebook, Twitter, YouTube) and the blog, and still below are the rules, the responsible game and a site map of seven categories: – Sports (sports betting, racing, virtual sports, statistics&livescore) – Casino (casino home, casino tournaments) – Live Casino (live casino home) – Games – Bingo (bingo home, minigames, getting started, bingo tournaments, loyalty, jackpots, games schedule) – Poker (poker home, getting started, features, challenges, tournaments, unibet open, unibet open livestream, leaderboards, poker guides) – About Unibet (help centre, affiliates, careers, kindred group, site index). More on: uni-ro.com

Sports line, depth and odds

The sports line of Unibet is not the most interesting on the market, but still respectable. About fifty sports are represented here, there are also, so to say, amateur disciplines like surfing, trotting or floorball. For not the top football match the bookmaker offers more than 200 markets, for the top ones even more. As for football, the line – just a dream, hundreds of tournaments, dozens of countries, you can find anything you like, even the second-tier championship of Uganda or amateur English tournaments. A little worse, but still excellent representation of hockey. The other sports are inferior to football quite a lot. There are a lot of offerings for cybersports and non-sports events, especially political ones. Margin ranges from 5 to 7%, which of course does not make the odds very attractive (for equivalent events around 1.87), they are the most average on the market.

Registration bonus up to 50 EUR

UniBet registrationUniBet registration

Live betting

The LIVE line is slightly inferior to the pre-match, but the key word here is “slightly”. On the other hand, Unibet’s live betting has some interesting solutions and tricks that might appeal to players. If there is a withdrawal option, the player can cash out the bet before the outcome is decided, allowing them to get some of their winnings or cut their losses. In some sports, payouts are available for Live, Pre-Match, Outrights and Accumulator bets and can be more or less than the original bet. Before a bet is placed there is a Cash Out mark in front of it, which entitles the player to this option. Once a bet has been placed the player can choose to cash out using the “My Open Bets” tab on the event page. The bet will be settled at the specified price and the money will be credited to the account immediately. It should be noted that Cash Out is not always available. Please refer to section B.1.3 of the Sportsbook Terms and Conditions for further details. Occasionally events that have been scheduled in the Live Betting Calendar are either deleted or interrupted whilst they are taking place. This is usually due to technical problems, for example on television. Live bets are calculated as soon as the result is known. For example, a bet on total over/under 1.5 will be settled as soon as the second goal is scored. The money is credited directly to the player’s account and becomes available for further bets. In order to place a bet, you must select the result you wish to bet on, click on the odds and confirm the bet. For a Parlay you need to select all results for it (max. 12), they will appear in the betting slip. If the bets are not paused and the odds do not change in the next few seconds (in this case you will have to accept the new odds first), the bet will be accepted. All accepted bets can be viewed under “My bets”.

Video broadcasts on the Unibet website

Video broadcasts are shown in a separate category on the website, which is very convenient. Once you go into this, you can see straight away which events are available. The live broadcasts (Unibet TV (UTV)) are free. They are available for logged-in users who have a positive account balance or have made a bet in the last 24 hours. Video delays are possible and are usually less than 10 seconds, although sometimes they can be longer. Broadband speeds may also affect the length of the delay. Unibet does not acknowledge and accept no responsibility if a player makes a mistake due to a video delay. It is up to the player to check the results. The bookmaker imposes restrictions on broadcasts due to streaming rights in some countries. According to the rules, it uses the player’s IP address along with his account address to show him only those events that are allowed to be streamed in each specific region.

How to find out match results

The bookmaker offers a full match centre, which is tucked away in the statistics&livescore category. On the main page of the section there are blocks with sports. “Falling” into any of them, we see the biggest tournaments as the first list, then the countries. Everything is very detailed and deep – for instance, navigating to Football England there are ten (!) championships.

Private Office

Sections of the personal cabinet – deposit, withdrawal, security, bonuses, offers, gaming activity, account information, responsible play, settings, help.

Site language versions

Official website is available in English only. The CIS version (https://ru23.unibet.com) includes English, Spanish, French and Russian.

Rules & Regulations

The Unibet rules and regulations are published on the official website and include the following sections – general, definitions and stipulations, licences, account rules, payment rules, security rules, disclaimers, bonus rules, chat rules, betting, Unibet Racing, Virtual Sports, Casino – Live Casino, bingo, poker, Bingo & Side Games, claims, amendments. The company does not give any advice on taxation, the obligation to pay taxes rests entirely with the player himself. The bookmaker has the right to apply penalties, up to freezing of the personal account, to players who violate the rules.


Unibet has been running large live poker tournaments in Europe regularly since 2007 – the Unibet Open is one of the most popular poker tournaments with a unique programme. The Unibet Open has been hosted by Warsaw, Madrid, Milan, Budapest, Prague, Valencia, Paris, London and the Caribbean. The company also actively cooperates with football clubs, being (now or in the past) sponsors of Valencia, Liverpool, Standard and many other teams.


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